“Since Philippine’s borders are still closed for foreign tourists, it compels us to encourage domestic MICE planners to organise events so we can help tourism recover.”

Additional incentives offered by the Enhanced MICE Plus Programme include event technology solutions, a virtual event platform, venue rental support, and sponsorship of care kits or hygiene kits for delegates.

This is because “most of the events TPB is assisting with have shifted to either virtual or hybrid”, hence there is a need to “adjust the nature of assistance and entitles”, Tria shared with TTGmice.

TPB is also encouraging local business events players to pursue more events in the country at Asian and international levels, for example, associations.

“We would like to increase our reach to local associations, as we see that many are keen to resume their regular events. We acknowledge the contribution of professional associations; they are the lifeblood of the meetings industry.

“We hope to build and increase the confidence level of local associations so they can start organising events, following necessary health and safety protocols, to local destinations that are MICE-ready,” Tria said.

Support already offered by the Enhanced MICE Plus Programme includes airport reception, giveaways for delegates and tokens for VIPs and speakers; collateral materials like brochures, images, etc.; hosted meals and cocktails; half-day city tour; and technical assistance in coordinating with various private and government sectors.